Eddie Hearn Announces $1 Billion US Streaming Deal With Perform Group

12 May 2018, 06:18 | Kristine Mills

Eddie Hearn has struck a $1 billion deal Credit ACTION IMAGES

Eddie Hearn on the phone

Boxing promoter Eddie Hearn has vowed to build the strongest stable in the sport after agreeing a $1bn (£740m) U.S. broadcasting deal with streaming platform DAZN. "None of the fight nights will be on PPV", the press release claims.

John Skipper, the newly appointed Executive Chairman of Perform Group said: "DAZN has already proven itself in Japan, Germany and Canada as the best platform for delivering great live sport to passionate fans". In addition to the 16 fights produced domestically each year, DAZN will also show 16 British fight nights and a smattering of other worldwide matches.

Primarily that they're cheaper than their subscription rivals and in a more convenient way too, as DAZN CEO James Rushton told Sportsmail in September: 'We've always had one eye on direct-to-consumer subscription play.

'The monster nights signify the pay-per-view numbers - they just won't be pay-per-view.

The formula follows Matchroom's business model in the United Kingdom, where it has used a long-term broadcasting deal with Sky Sports as a platform to build a stable of popular fighters to fill its TV shows.

Hearn's main man Stateside is Brooklyn middleweight Daniel Jacobs.

"Boxing stuck out like a sore thumb", Denyer said.

Eddie Hearn, the British promoter, has provided another indication that he could look to become involved in the running of rugby league as he prepares for secondary talks with the sport's governing body.

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"This is a dream scenario for us", said Hearn.

'They need help, these guys, the Charlo brothers, Wilder, all these sorts of people.

"This is not we're coming to f-- everybody". Already available in five other countries, DAZN (pronounced "da-zone") will use the boxing deal as its entry into a US market where no other major rights are available.

Before Thurman pulled out of his bout with Danny Garcia due to injury, he was in line to earn $2million (£1.47m) from the purse - a fee that Hearn could also match, for example. "As we looked to boxing, we realized the USA market was really odd". Hearn wants to explore promoting cards in all of the major markets if the demand is there. Such a bank account may allow Hearn to bring in the kinds of big American names he hopes to. These fights will remain with Sky Sports in the UK. Matchroom is Hearn's company and it's clear he's making it a major player in USA boxing. We have got a great relationship with him.

'We have been looking at the U.S. market for some time but we needed a platform that would give us a huge volume of dates and a war chest to build an unrivalled stable within the sport. "This will be a platform built by fans for fans from the fights, to the production and presentation team to the build-up".

Sky Sports head of boxing Adam Smith said: "The new deal is hugely exciting and offers customers an even bigger schedule of boxing".

The joint venture will stage 16 fights a year featuring some of the sport's biggest stars at the best venues across America.



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