'I'm sorry', Facebook CEO Mark Zuckerberg apologizes over data misuse

10 April 2018, 07:02 | Isaac Mcdaniel

Facebook To Send Cambridge Analytica Data-Use Notices

An Update on Our Plans to Restrict Data Access on Facebook | Facebook Newsroom

"For conservatives like me", Eric Wilson, Marco Rubio's 2016 presidential campaign digital director and founder of LearnTestOptimize.com, recently wrote in a Politico op-ed, "it's not easy to call for increased regulation and antitrust enforcement, but Facebook has shown time and again that its leaders, including Mark Zuckerberg himself, aren't capable of responsibly wielding their enormous power and influence in Americans' lives".

Zuckerberg, who has never testified in a congressional hearing, said in written testimony on Monday that he had made mistakes and had held too narrow a view of the social network's role in society.

Zuckerberg has been unclear about whether Facebook would extend the European protections to the USA and elsewhere.

Will Zuckerberg offer new estimates about abuses of personal information?

"I've directed our teams to invest so much in security - on top of the other investments we're making - that it will significantly impact our profitability going forward", Zuckerberg said in the prepared testimony.

Facebook said it was also sending out notifications to all of its almost 2.2 billion users with a detailed message titled, "Protecting your Information". Based on recent polling, GBH Insights analyst Daniel Ives expects roughly 15 percent of users to disengage somewhat from the social network following revelations that the political data-mining firm Cambridge Analytica improperly obtained personal information from 87 million users to try to influence elections.

"We didn't take a broad enough view of our responsibility, and that was a big mistake".

On Tuesday, Zuckerberg will appear before Congress to discuss the data controversy. It also confirms Facebook knows little about what Cambridge Analytica did with the data, or even whether it still has the information. Associated Press reporters around the world have been surveying users, none of whom have reported seeing anything from Facebook.

If, like the vast majority of Facebook users worldwide, your data wasn't swept up, you'll instead get a link to the Apps and Websites privacy page, which lets you control which third-party apps and websites have access to what data. The users who took the test shared the data of their Facebook friends with the app and Kogan later sold it to Cambridge Analytica, a voter profiling company in the UK.

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The government will soon finalize the action to be taken in the Facebook data breach case.

Facebook Canada said notifications would start rolling out Monday, so it could be some time before people see the alert on their news feed.

Once you add an app to your Facebook profile or use your Facebook account to log into another site, it's easy to forget the exposure you incurred and with whom you did business.

"You can't protect our privacy just on the basis of somebody telling you they're going to be protect it", said Nelson.

You can check which apps you're signed up for in a desktop browser or Facebook's mobile apps.

The post says users can "learn more about what happened" and tighten privacy settings by clicking or tapping on a button marked "See how you're affected". "There is simply no reason for your company to provide less than the best legal standards now available to protect the privacy of Facebook users", several USA and European groups wrote in an open letter to Facebook. For instance, it prevents apps from seeing the personal data of people in your friends' list.

"As we become more and more used to using tools, we become more used to and comfortable sharing information about ourselves, and that information is being used in this way", McCully said.

And it's not just Facebook where this can happen.

If your data was accessed, you'll get the message on the right.

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