Streaming on YouTube is now as simple as pressing a button

22 March 2018, 01:29 | Myrtle Hill

Google expanding YouTube Director onsite video ad service to more than 170 cities

Get ready to start seeing more local ads on YouTube

How many times have you started a YouTube video playing only to open a new tab and look for what to watch next?

To set up a live stream, go to or simply pick "Go Live" from the drop-down box where you would usually upload a video.

People who treat YouTube like a music service, those passively listening for long periods of time, will encounter more ads, according to Lyor Cohen, the company's global head of music. He promises lots of videos, playlists and more.

The new rules are scheduled to go into effect in April.

This gets worse. Only 23% of users around the world listened to music through a paid audio streaming subscription.

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Spike's Tactical, a firearms company, said in a post on Facebook that it was suspended from YouTube due to "repeated or severe violations" of the video platform's guidelines.

Another gun channel on YouTube, with over 130,000 subscribers, said half of their videos violated the rules. They will "smoke out" people who can afford to pay for a subscription and shepherd them to the new service.

YouTube Director onsite works by connecting area businesses with YouTube-approved filmmakers, who will schedule call with the advertiser to learn about the business and help them to write a script. "Everyone is drunk on the growth of subscription". The video site, owned by Alphabet Inc.'s Google, has faced intense criticism for hosting videos about guns, bombs and other deadly weapons. Plus, numerous apps in our MP3 music downloaders list come with built-in ad blockers for YouTube. With 159 million monthly active users, 88 million people around the world use the service's free, ad-supported service.

It's hard to say whether YouTube's livestreaming efforts have been successful so far. According to Cohen, a YouTube music service is in development to compete directly with Apple Music and Spotify. In addition, YouTube reaches a younger demographic, so small businesses should keep in mind that they may need other ways to reach to those over the age of 35, for example.

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