How to keep local stories at the top of your Facebook newsfeed

01 February 2018, 12:41 | Shawn Tate

You'll soon see less news on Facebook — here's how to keep Independent Mail stories in your feed

News Feed FYI: More Local News on Facebook | Facebook Newsroom

Facebook reported profits of $1.44 per share; analysts were looking for $1.95 a share. In recent months, Facebook has admitted that passive use of Facebook - aimless scrolling through the news feed - can be bad for mental health. In 2016, ad revenue for the newspaper industry, was about $18 billion, a decrease of 10 percent compared to the previous year, according to the center's annual report about the state of the news media.

Already last quarter, the company made changes to show fewer viral videos "to make sure people's time is well spent". Going forward, though, they could be a positive for the company if Facebook becomes more enjoyable and a better place to advertise, analysts from Deutsche Bank said in a research note on Sunday. It now has 2.13 billion monthly active users and 1.4 billion who use it daily. Both figures represented a 14 percent increase year-over-year.

For CEO and co-founder Mark Zuckerberg, that's a necessary drop for his company's future success. Over the past two years Facebook has consistently beat expectations, and it did again today, even with the caveats.

"We made changes that reduced time spent on Facebook by roughly 50 million hours every day", Zuckerberg said in a statement accompanying Facebook's Q4 earnings on Wednesday. Less time spent usually means there is less money coming in as a result.

Pressure has been building on Facebook and its CEO as the toxic content flowing through Facebook - violent live videos, fabricated news articles and divisive messages from Russian operatives that rocked the 2016 US presidential campaign - has been blamed for social problems.

SEE ALSO: Is Facebook's Messenger Kids app good for children?

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Mr Zuckerberg has previously pledged that the firm would invest more in security, among other initiatives, warning those moves could impact profitability.

The $13 billion in sales wasn't enough to satiate Wall Street, however, with shares of Facebook falling more than 4 percent after hours to below $180 a share.

Total revenue was $12.97 billion for the fourth quarter of 2017, up 47% from this time a year ago, with ad-related revenue making up the bulk at $12.78 billion.

Though the U.S. tax overhaul slashed the corporate rate, it also imposed a one-time mandatory tax on overseas profits.

For the year, the firm reported a more than 50% rise in profit to almost $16bn on revenue of $40.6bn.

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