Google Pixel sales still no match for iPhone, Galaxy S series

15 February 2018, 12:25 | Myrtle Hill

Google Pixel shipments doubled yet still, only 3.9 million units were moved in 2017

Google shipped 3.9 million Pixel phones last year, IDC says

IDC research director Francisco Jeronimo recently revealed on Twitter that Google doubled its shipment of Pixel devices to 3.9 million units in 2017.

In this respect, the Pixel is no different from the Nexus phones that came before it.

iPhone and Galaxy phone sales dwarfed Pixel by a massive margin.

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That means, as a rough estimate, it would take less than a week of iPhone sales to eclipse Google's entire 2017 Pixel shipments. The plan for Pixel is ambitious, but it may already be too late - Google should have built its own phones years ago. People are much more willing to buy a cheaper product, and Google's nascent hardware brand might have a harder time convincing people to pay top-dollar. Most Android customers still prefer Samsung's and Chinese vendors' devices that are loaded with bloatware. The company needs to figure out what makes the Pixel special.

Google occasionally dabbles with pop-up stores for the holidays, and it has some dedicated displays inside electronics stores, but it's missing a standalone retail presence.

As hinted above, Google could have more success in attracting consumers by expanding the availability of the Pixel line. Apple also has deals with all the major carriers in the USA, putting iPhones in even more retail locations with even more salespeople. According to data from TrendForce, HMD sold 4.4 million devices during the holiday quarter alone. It's unclear, though, how many of these 3.9 million units were actually sold to end customers. So let's look at the average for the calendar year 2017. That said, the company is quickly picking up ground with its Pixel lineup, with sales in the past year doubling. Its smartphones compete against the best the market has to offer, featuring cutting-edge hardware, vanilla Android and, unlike many of its droid-toting siblings, three years of support.



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