YouTube removing 'Tide Pod Challenge' videos

19 January 2018, 02:04 | Shawn Tate

Is the 'Tide Pod Challenge' a Real Thing?

Tide pods are colourful laundry detergent capsules sold in the United States that resemble those sold in Britain by companies including Persil and Aerial

The risk of death isn't enough to stop teenagers from eating laundry detergent packets, so social media is stepping in. The packets contain unsafe chemicals that, if ingested, can lead to life-threatening breathing problems, chemical burns and loss of consciousness, ABC News reported.

The Tide POD meme, which is often compared to the running joke of drinking bleach, has recently gotten so out of hand online that Tide is actually acknowledging it.

Last Friday, Tide released a public service announcement against eating its products. The video was posted to Twitter on January 12 and has received more than 60,000 retweets and 125,000 likes. YouTube announced Wednesday that it will now take down any videos of the challenge, in the interest of users' safety.

Noble urges parents to only use laundry pods when children aren't present and to keep packages of laundry pods sealed and out of reach when not in use. "It's a highly toxic and poisonous mix of detergent meant to wipe out dirt and grime", she said.

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On Jan. 12, Tide posted a short video on Twitter featuring Rob Gronkowski of the New England Patriots explaining the use of Tide PODs. Along those guidelines, YouTube will reportedly remove any videos of people performing the stunt.

Tammy Noble of the Sioux City based Iowa Poison Control Center, says teens and even adults are defying common sense, going on camera and biting into plastic detergent pods. "If you're concerned that your child or their friends could potentially participate in something this unsafe, it may be wise to use another form of laundry detergent". One guy vaped a Tide Pod.

'There is a reason why laundry manufacturers advise that pods are kept out of reach of children and that is because they can cause serious harm if misused, ' Weir said. As BuzzFeed News notes, in the spring of 2017 the website College Humor posted an attempt to eat the pods. The tweet got over 8,000 retweets and 25,000 likes.

United States poison control centres received reports of more than 10,500 children younger than five being exposed to Tide Pods in 2016, according to the. "Eye contact has also resulted in reports of injury, including severe irritation and temporary loss of vision", the statement said.

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