Chaos in France after Nutella offers super discount

28 January 2018, 12:17 | Isaac Mcdaniel

'Ce n'est pas normal!' French shoppers brawl over discounted Nutella

Nutella ‘riots’ spread across French supermarkets

Shoppers across France went into a frenzy yesterday over a price cut on Nutella, with the chaotic scenes being described as riots.

The promotion, which was just launched yesterday, saw the price of a 950 gram jar of Nutella reduced from 4.70 euros to just 1.41 at French grocery chain Intermarche. A woman had her hair pulled, an elderly lady was thrown a box on her head, another woman had blood on her hand.

At one store, all Nutella was sold out in 15 minutes, while one customer left with a black eye.

At another store in Montbrison, central France, customers hid pots of Nutella the night before the promotion began to stop rival shoppers buying them.

The sales at the Intermarché chain-€1.41 ($1.76) a jar, representing 70% off-prompted "riot scenes everywhere", according to the Lyon-based newspaper Le Progrès.

"Fistfights" broke out in the aisles in several stores, Le Parisien reports, dubbing the phenomenon "Nutella madness".

The yummy spread is a French favorite.

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But if it came to elbowing a fellow shopper in the face and gnawing at the hand of a small child reaching out for a tub of the hazelnut spread in the actual real life, we think we might have to reconsider.

Meanwhile in the UK, Ferret, the company behind the brand, said it tweaked the formula following a report by a german consumer group, taking out some of its chocolate content.

Around 804 million pounds of Nutella are consumed every year in 160 countries around the world.

Per The Local, police were called to a supermarket in Ostricourt, norther France, when customers "resorted to fisticuffs", and brawls were also seen in supermarkets in Roubaix, Nord, and Wingles and Marles-les-Mines, Pas-de-Calais.

The Ferrero family, famous for their Ferrero Rocher chocolates, created the spread in the 1940s in Italy's Piedmont region, which is famous for its hazelnuts.

Ferrero, Nutella's producer, in a statement, distanced itself from the incident calling it the decision of the French supermarket and terming the turn of events as "regrettable".

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