Amazon launches in Australia, offers one-day metro delivery

After a very soft launch on November 23 had Australians wondering if they'd see Amazon up and running before Christmas, the company has finally, officially launched in Australia.

In a statement on Tuesday, Amazon said it would offer free delivery on "eligible" orders over $49, and one-day delivery in some regions.

Crucially, Amazon's "Prime" service, which in the United States gives shoppers ultra quick, free delivery via its futuristic nationwide network of warehouses and delivery methods, will not at first be available in Australia.

Speculation has been rife through the year as to when Amazon would open shop Down Under - with a soft launch notification sent to sellers just before Black Friday sending everyone into a tizzy to prepare themselves for great bargains during the big sales event - Amazon has finally launched its online marketplace in Australia.

"Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia", Mr Braeuniger said.

For example, the new Taylor Swift album Reputation is on sale on Amazon Australia for $15.98. "The result will be an ever-improving customer experience driven by the regular introduction of new products and services".

Enlarge ImageAmazon's quoted shipping times at launch.                  Screenshot by Claire Reilly  CNET
Enlarge ImageAmazon's quoted shipping times at launch. Screenshot by Claire Reilly CNET

"GetSwift is pleased to announce that it has signed a global master services agreement with Amazon", GetSwift said in an ASX announcement.

Australia has always been home to Amazon-registered sellers, but until Tuesday they were limited to sending goods offshore because the Seattle conglomerate did not have a warehouse in the country of 24 million people.

"I've seen them rest on their laurels and continue to make fairly significant margins in the retail space and be comfortable to do that, and not really expect this was going to happen", he said.

"My main take away [from meeting U.S. retailers] was that Amazon's key advantage is that its strategy is driven by data, not gut feel, and the key source of this data is the Marketplace".

The selection at Amazon.com.au includes millions of products offered by well-known Australian brands, as well as small and medium-sized Australian businesses selling on Amazon Marketplace. "I think this may prove hard".

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