Apple TV 4K Launched in Apple's Event

13 September 2017, 12:15 | Santos Harmon

Apple TV 4K Launched in Apple's Event

Apple just announced a new Apple TV that will stream video in ultra-sharp 4K resolution

Apple will open up sales for Apple TV 4K on September 15, with availability starting September 22.

On the software side, the Apple TV is getting a new portal dedicated to live sports and a news app. Apple will also still sell the existing non-4K Apple TV for $149.

Netflix on the Apple TV is now also in parity with other platforms, supporting streaming of 4K HDR content. Amazon Prime Video and its growing library of 4k HDR content are also coming "later this year", but we've also heard that before from Apple. The company looks to be working with studios like 20 Century Fox FOXA, Lionsgate, Paramount, Universal, Warner Brothers, and Sony Pictures SNE, and is also working with Hollywood to get all of its 4K HDR content on iTunes.

The latest version of tvOS ships with the Apple TV 4K, and this will allow you to stream TV shows, sports games and movies in glorious Ultra HD 4K. The new version of Apple TV will cost $179 - the same price as the current generation of the box - and will go on sale September 15. Why anyone would invest in more Apple TV storage, I don't know, and Apple has never properly explained why that's even an option.

With the new Apple TV 4K, the company is boasting Dolby Vision and HDR10.

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Amazon, Roku and Google's Chromecast have already been updated to support 4K resolution, so the Apple TV 4K brings the iPhone maker's set-top box onto the same playing field. The big new feature is - you guessed it - support for 4K and HDR.

But now the Apple TV 4K has been announced and it is set for a 2017 launch.

The much-rumored Apple TV with 4K support has been launched today by Apple at its event at the Steve Jobs Theater in Cupertino. While the 2015 model used an A8 chip that has always been dropped from Apple's iPhone lineup, the Apple TV 4K runs on an A10X Fusion chip - the same processor that is inside the latest iPad Pro devices. It claims to be 50% faster and offer 4 times better graphics performance than previous Apple TV.

But Apple is hoping to make Apple TV more than just a device for streaming movies to televisions, pushing the ability to share photos and videos from your iPhone and iPad and the potential as a hub for the smart home.

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