Oculus Offers Massive Discount On Rift VR Headset Bundle With Touch Controllers

12 July 2017, 12:09 | Shawn Tate

This could be you… for the low price of £399/$399

Oculus Rift

Of course, a price drop this substantial has to make you wonder: Is there a new Rift on the way?

At this point, there are more than 500 titles available on Rift. Oculus has yet to disclose sales of its headset, but third-party estimates show that Rift sales have fallen well behind Sony and the HTC Vive.

The Oculus Rift starting Monday is priced at US$399, including the Touch controllers. The latest price drop means it is now retailing at the same price as the PlayStation VR headset.

For a limited time, Oculus has significantly discounted the list price on its Rift + Touch bundle, which packs the headset and two Touch controllers together.

Facebook's almost $2 billion acquisition of Oculus three years ago was a flier on virtual reality's potential. When Oculus went on sale in March 2016, Cantor Fitzgerald estimated VR could generate $7 billion in sales for Facebook by 2020, or about 10 percent of the company's estimated revenue that year. Today's announcement includes a tease for the fall's Oculus Connect 4 conference, which would be the odds-on favorite venue for a Rift 2 debut.

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Last January, Oculus co-founder Palmer Luckey said the company wasn't making a profit on the hardware at its initial price. The Oculus Rift bundle had received a price cut earlier this year from its original price at $799. That's in contrast to the SteamVR-powered HTC Vive, which is still sold for a profit at its post-Brexit price of £760.

If there's a magical price for selling game consoles, it's somewhere south of $400. Previously, Oculus sold that bundle for $598, itself a $200 discount from their combined launch prices.

If you really want a screen to strap to your head just in time for the summer, your luck's in.

A signal for new hardware?

Those price cuts were made as the Rift reached its first birthday.



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