'Wonder Woman' buries 'The Mummy' at box office

12 June 2017, 07:47 | Isaac Mcdaniel

'Wonder Woman' buries 'The Mummy' at box office

Studios catch monstrous case of franchise fever

The Mummy starring Tom Cruise could suffer at the box office this weekend as a result of its newly-issued bad reviews.

Still, $31.5 million isn't great and it goes to show that audiences in North America are not as enthralled with the concept of the Dark Universe that the studio may have hoped for. They even hired big name actors, with Tom Cruise being one of them.

During its first weekend in theaters, the Tom Cruise monster movie debuted at No. 2, earning a tepid $32 million in North American grosses.

In second place domestically was "The Mummy", a Tom Cruise vehicle meant to launch NBCUniversal Studios, Inc's effort to create a shared world of its licensed classic monsters, such as "Frankenstein", "The Wolfman" and "The Creature From The Black Lagoon". The movie cost about $125 million to make, as well as tens of millions to market. Audiences have been more forgiving, but with a 45 percent favorability rating, not by much. Audiences agreed, giving "The Mummy" a B-minus CinemaScore. Executives at Universal have said the performance of "The Mummy" won't sway their plans for other films in development. Hopefully, the next film in the Dark Universe series, Bride of Frankenstein, is better. Other closely-watched movies will include Universal's Despicable Me 3, Sony/Columbia Pictures' Spider-Man: Homecoming and Fox's War for the Planet of the Apes.

Universal has grown enormous franchises from humble beginnings before, most notably with the now dominant and never-ending "Fast and the Furious" movies. Despite critical praise (it boasts the best Rotten Tomatoes rating to date among recent DC releases, nearly higher than Batman v Superman, Man of Steel and Suicide Squad combined), it is the lowest earner. Stay tuned with us for more updates and box office report, you can share your views on the box office collection of Tom Cruise starrer The Mummy in the comment section below.

Universal execs said, the Mummy's ultimate financial standing will largely depend on its foreign showing. "It's worth pursuing because the creative possibilities are endless".

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Lesson learned: Fear the walking dead. That franchise was well-received by fans and performed well at the box office - much better than the current film is doing.

The box-office reign of "Wonder Woman" is all but certain to end next weekend when Pixar's "Cars 3" opens.

Because studios ultimately generate the most profits from ticket sales in the USA and other Western nations, though, "The Mummy" may not be as profitable as films that perform better domestically. Where available, the latest global numbers also are included.

Final numbers are expected Monday. Wonder Woman's success surprised even Warner Bros., so by the time Diana Prince broke records, everyone knew The Mummy didn't stand a chance. It sold a modest $6 million in tickets in its debut. A24's horror release will scare up $6 million from 2,533, which is fine for the low price tag, but below expectations.

Baywatch brought in $4.6 million in its third weekend, down 48% from last frame. The season has suffered with a string of big-budget bombs, including Mummy, the aforementioned Pirates sequel, the Ridley Scott-directed sequel Alien: Covenant and Warner Bros.' Charlie Hunnam-Jude Law-starrer King Arthur: Legend of the Sword.

"Beauty and the Beast", $2.9 million.

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