Inside Apple: How the iPhone almost never happened

30 June 2017, 12:22 | Shawn Tate

The first iPhone went on sale 10 years ago today — here's how Steve Jobs announced it

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June 9, 2008: Apple announces the successor to the original iPhone, the iPhone 3G. With all the changes it has gone through, what do you expect to see to come from Apple next? Gene Munster - the Wall Street pro who often set the tone in bullish Apple coverage during his stint at Piper Jaffray, before recently moving on to Loup Ventures - put out a note on the tech giant this week. From then on, introducing a newer model with an S became a regular thing on part of Apple.

Revenue at Apple peaked in fiscal 2015. While App Store appears well positioned to continue growing for several years, App Store sales per iPhone user appear likely to decelerate, which, along with slowing iPhone user growth, is likely to drive a significant decline in the pace of growth going forward. Apple's top line would go on to decline in fiscal 2016. Later this year, the iPhone 8 will be released amid much speculation and apparent premature leaks.

The Cupertino, Calif. -based Apple is rumored to be launch three new iPhones later this year, including a special anniversary edition, which may cost upwards of $1,000, according to The Wall Street Journal.

Predicting that iPhone growth will peak the following year may seem bearish, but that's just not Munster.

Gorilla Glass offers more protection to the screen, internal construction absorbs more impact damage without breaking, and seals around electronics and openings have led to a water-resistant handset, but we're a long way from having an indestructible iPhone. "[The iPhone] was more than a computer, because a computer wasn't a camera, it wasn't Global Positioning System, it wasn't an MP3 player", he says. Despite its drawbacks, the device was still revolutionary at the time, and it undoubtedly shaped Apple, the entire smartphone industry, and perhaps even the entire world, forever. From that point forward, the analyst sees iPhone sales starting to decline thanks to the new device. Apple's iOS registers 13.7 percent.

Munster is speculating on Apple Glasses, of course.

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As we know that the mock-up is based on old CAD files, there are no new features to discuss except for confirmation of a prominent Apple logo on the chassis.

What did we play with on train journeys before proper touchscreen smartphones?

While I used to have no reservations about plunking down for a new device every so often, I'm now more patient.

With the iPhone 5, Apple brought a larger 4 inch display and an aluminium case to the table.

When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. (For immediate reference, the stock is trading at about $143 a share right now).

Moreover, when factoring in other benefits of owning a stock, such as dividends, Apple's total returns shores up to be about 833% over the past decade-not too shabby at all.



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