Apple's Siri Speaker is reportedly in the works

As expected, the speaker would act as a hub for HomeKit, but it would also serve the additional objective of tying customers more tightly into the Apple ecosystem, and providing a competitive option to the Amazon Echo and Google Home that supports services such as Apple Music, thereby stemming a potential tide of users who might defect to rival services such as Spotify, Amazon Prime, or Google Play after buying a competing smart speaker.

- Those rumors of Apple unveiling a Siri-enabled speaker just got a little more tangible.

By announcing the device now, Apple will give developers time to begin integrating with the speaker before its release.

While the speakers wouldn't go on sale until later this year, they could be announced in June at Apple's developers' conference.

Apple is planning to debut a Siri Speaker at its Worldwide Developers Conference next week, reports Bloomberg.

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But, Mark Gurman reported that, "Apple's speaker won't include such a screen, according to people who have seen the product". That product was created to more closely resemble a Sonos-like Wifi-connected device without a smart assistant, and was killed by Apple following the acquisition.

Bloomberg's recent report said the device will have an engraving that will say: "Designed by Apple in California".

Citing people familiar with the matter, Bloomberg says the device will come without a touchscreen, offer virtual surround sound technology, will allow for Apple Music integration and function as a HomeKit hub.

An Apple spokesperson was not immediately available for comment. Apple will also reportedly let third parties build services for it.

Reportedly, the speaker will not only play music and other audio, but it's also aimed squarely at the smart home - internet connected devices like lights and appliances that can be controlled remotely. Users will be able to book an Uber or send WhatsApp messages, the report suggests.


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