Cleveland Cavaliers To Wear Goodyear Logo On Jerseys Next Season

16 May 2017, 06:56 | Kristine Mills

Harry How Getty Images Closeup of Le Bron James in current Cleveland Cavaliers jersey

Cavs Goodyear strike deal for jersey patch

Cleveland Cavaliers' jerseys when they take the court next season: the Goodyear wingfoot.

Cleveland's partnership with Akron-based Goodyear, the No. 1 USA tire maker, is the latest on the way as the Boston Celtics (General Electric), Sacramento Kings (Blue Diamond Almonds) and Philadelphia 76ers (StubHub) are among the handful of teams to have already signed deals.

Because the Cavaliers are one of the highest-profile teams in the league, Goodyear will get plenty of exposure. Goodyear is based in LeBron James' hometown of Akron, Ohio.

Last year, the league approved teams signing companies to place logos on the upper left portion of their jerseys starting with the 2017-18 season.

The Boston Celtics, Sacramento Kings, Brooklyn Nets and Philadelphia 76ers have already announced jersey patch agreements for next season, making the Cavs the fifth team to announce such an agreement. Last year, the National Basketball Association became the first major sports league in the country to allow corporate logos to be featured on jerseys.

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Rate this article Do you want to leave a comment? "At first I wasn't taking to it or positive about it. So, it's part of it now and we'll move from there". On Monday, six teams revealed corporate sponsorship logos that will appear on their jerseys. Protected sponsors include broadcast partners (ESPN, ABC and Turner), Spalding (the official ball) and Tissot (the official timekeeper).

Nike will be the NBA's official uniform supplier. It is most famous for its blimp, which flies over sporting events.

Bloomberg first reported that the Cavs and Goodyear had struck a deal in February, but the agreement hadn't yet been finalized, the two organizations said. Goodyear is growing its brand in China, where James is almost as popular as he is in the United States.

In the 1930s, Goodyear was a founding member of the National Basketball League, a precursor to the NBA. The win marked the first time in NBA history that any team has overcome a 3-1 deficit to become NBA Champions.



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