Nintendo: Super Mario Run sales "did not meet our expectations"

25 March 2017, 12:44 | Shawn Tate

Nintendo: Super Mario Run sales "did not meet our expectations"

Super Mario Rolls Out for Android Users

And despite the game having not been as much of a financial success to date as fellow mobile release Fire Emblem Heroes, Nintendo apparently prefers Mario's pricing model over Fire Emblem's more aggressive one. It devalues games, and in the long run is more anti consumer. "Heroes" is an outlier", a senior company official said. The game has so far managed to make $50 million for Nintendo and when the Android version arrives it should be doubled.

They worry that trying to fleece customers with microtransactions undermines the value of those characters, and ultimately Nintendo's business as a whole.

You can now launch Super Mario Run and sync it with your Nintendo account. Or will it be two outliers to one? Anyone who pre-registered for Super Mario Run could get launch related alerts.

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That really shouldn't come as a surprise, however; as Kimishima told Time.com back in February, revenue generation was but a small part of Nintendo's overall smartphone strategy. This, combined with a major update to the game is certain to expand the quantity of offers originating from both iOS and Android essentially. It is now being reported that the game app is unexpectedly force closing on users after displaying the Nintendo logo with the following error message: "error has occurred (support code 804-5100)". "Super Mario Run" is free to download, but users must pay $9.99 in order to play the full game. Nintendo has since released another game, Fire Emblem Heroes which follows a freemium model.

Despite the relative underperformance of Super Mario Run's pay-once model, however, it seems that Nintendo has no intention of moving exclusively to freemium for all of its future releases.



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